Advanced Verification: Ensuring Trust and Transparency
Introduction to Advanced Verification for Google LSA
By Tweaked SEM
In today's online environment, it's critical for Google to ensure the integrity of their advertisers. This is why the Google Advanced Verification program exists for Google Local Service Ads, to conduct extra integrity checks on businesses advertising on Google, ensuring their legitimacy. This detailed verification is crucial for helping maintain consumer trust and enhancing the visibility of your business.
Who Needs to Complete Advanced Verification?
Advanced Verification is mandatory for certain business categories and locations, primarily those that are high-risk or frequently targeted by fraudulent activities. This includes, but is not limited to, locksmiths in Canada and the USA, as well as certain home service providers, like garage door companies.
Privacy and Use of Information
Google treats all personal and business information they collect during your verification process with strict confidentiality. The data collected during the Advanced Verification process is solely used to assess the legitimacy of a business.
The Advanced Verification Process for LSA
- Timeline: The verification process generally completes within two weeks. Efficiency can be increased by responding promptly and in detail to any inquiries from the verification team.
- Non-completion Consequences: Businesses that are required to complete Advanced Verification will not have ads displayed until the process is successfully completed. This highlights the importance of timely and accurate submission of required documentation and information.
- Video Verification: In some circumstances, Advanced Verification may require a live video call with the business owner. During this call, a Google agent will verify various aspects of your business with you and your colleagues. You should be prepared with all necessary documentation and be present at your business location or, for mobile businesses, have your business vehicle nearby.
Business Verification with Google Ads LSA
The verification process consists of an online form that is to be completed. This form will collect any pertinent information about your business, including: names, contact details, and any professional licenses.
Maintaining Your Verification Status
Once your business has completed Advanced Verification successfully, maintaining your status involves adhering to Google's verification policies. Regular updates to your business information are crucial, especially if there are significant changes like a change in ownership, location, service areas, website address, or business structure. Google may also periodically review your business to ensure compliance, typically once every 12 months.
Required Disclosures and Prohibited Practices
The Google Advanced Verification policy outlines several practices which may lead to temporary, or permanent suspension of your ads account.
It is crucial that your business accurately discloses service costs, including all fees and the availability of promoted offers.
Misrepresentation of services, unrealistic claims about response times, and misleading pricing information are prohibited.
In some situations, targeting ads to areas that are far from your business can also lead to account suspension. Make sure to not misrepresent your service areas.
For a detailed understanding of these policies, including specific requirements and how they apply to your business, refer to Google's official Advanced Verification policies.
Increase the chances of successful approval for your Google Local Service Ads Advanced Verification process with Tweaked SEM. Contact us today to ensure a seamless Google LSA Advanced Verification process. Our expertise in preparing and reviewing necessary details for verification can significantly increase your approval chances for Advanced Verification, and Advanced Re-Verification.
